Agency/Studio: Giorgio Borruso Design
Client: Carlo Pazolini Piazza Cordusio
This 4,155-square-foot flagship for the shoe retailer—its first in Western Europe—juxtaposes its modern design and historic building, capturing attention from its piazza exterior. A series of large windows faces the busy piazza, together with high ceilings and cast-iron columns. Color compositions shift as shoppers move through the space. In reference to the store’s merchandise, the shape of an infant’s foot inspires an iconic “cell” in a network of display shelving and seating. The shelving and seating cells incorporate an innovative and glueless molding process, which bonds natural wool felt with the polymer, forming a new structural composite. Paths manifest as metal tubing or dashed wood slatwall panels, which eventually peel away from the plaster wall, creating a dramatic andeye-catching display to lure customers into the space.