This is not just a shop; it’s a fantasy in which everyone has to find a story for themselves. Within the idiom of L’Eclaireur, shoppers are guests and are genuinely welcomed as such by every staff member. Adapted to his/her wishes and interest, the guest is proposed a personalized visit and in so-doing discovers the exposed goods. Here, within a retail environment that would normally highlight merchandise, the visitor plays a privileged role in the act of its ‘unveiling’.
More than two tons of recycled wooden planks, cardboard, and used aluminum print-plates were delivered to shape the scenography of this haute-couture womens boutique. Paradoxically, the space seems weightless. The interior is conceived by the perimeter the sculptured walls follow to envelope the space.